An open creative landscape led to a variety of cupcake themed illustrations, and let the bakery puns run wild.
Isn’t life truly “burritoful”? When you have a warm tortilla in one hand and the other diving into a bowl of creamy guacamole, it’s really hard to argue. This icon and brand exploration aims to show all of the unique and beloved elements that go into what makes Chipotle’s Mexican cuisine so darn tasty.
Had the opportunity to collaborate with an old friend who has been translating his witty sarcastic humor into the ever-expanding print design giant, 55 Hi's. For a future project, I took a stab at covering the illustration end of the twelve astrological zodiac signs that get all the love in monthly teen magazine horoscopes.
LA based gallery G1988 is well known for their pop culture fused shows that honor cult classics, entertainment icons, and the creativity that is ultimately inspired by them. Here are a few submissions for their variously themed shows over the years.
Halloween pop culture icons get the full spotlight in this showdown themed release for Johnny Cupcakes, Monsters vs. Slashers, in addition to a fitting "Fright" Club parody.
Cupcakes & Chill
Never let go of the cozy feeling of a shameless night spent indulging in your favorite hobby, ordering take out, and kicking back in your pajamas. This concept is a pattern designed for a future Johnny Cupcakes blanket release.
The golden age of entertainment and media is upon, leaving no iconic brand safe from a little humor and parody.
Teamed up once again with 55 Hi's for this poster tribute to a cinema cult classic. Created the illustrations to support the "did you know" facts spread throughout the layout.
Though many believe the NFL has become and earned it's title as the "No Fun League", players still find ways to express themselves while playing the game they love. One of the more recent trends has been custom cleats. ESPN picked up on that, and assigned a few designers, including myself, to create our own versions for select athletes. I got the league's fun-loving party boy, Rob Gronkowski. I envisioned "Gronk" as a literal colonial patriot soldier, crossed with his own flamboyant party yacht style.
A variety of Boston inspired illustrations that touch on the history and pop culture of the New England capital. The shirt designs were sold exclusively at the Johnny Cupcakes flagship store on Newbury Street.
Don Q Rum
Don Q needed a brand facelift, and being on the team to usher in a new identity for the Puerto Rican Rum company was a long conceptual process, but it gave birth to a fresh contemporary look that equally reflects the brand's rich heritage, and where it wants to go. As they would say, the final result was "unquestionable".
April Fool's Day brings out the trickster in all of us. This Johnny Cupcakes release did not disappoint, and dished out the weird, funny, and disgusting in full power. The packaging reflects the quirky nature of the gag products themselves, with a nod to vintage print advertising. Plus, when you get the oppurtunity to illustrate a barfing banana, you take it and run.
Day One Skateshop
The local pride of Fairfield, CT, humbly run Day One Skateshop, needed a new logo. They love dogs and don't take themselves too seriously. That led to a pretty fun-loving, seemingly obvious result.
Pittsburgh pride runs deep at native clothing company “Steel City”. Their passion for black and yellow wearing sports fanatics holds true in these hockey identity explorations.
Only one movie was able to cross the spookiness of Halloween with the innocent mystique of Christmas. For a fall seasonal release, I created pin packs of the uniquely creepy characters from the Nightmare Before Christmas.
Mr. Rogers Foundation
Mr. Rogers inspired generations with his kindness and ability to stimulate the imagination. These designs for Steel City’s collaboration with the Mr. Rogers Foundation try to embody the magic and unity of the legend’s show.
Triple Crown Surf
Leveraged the iconic imagery of tikis, and used their expressions to create a festive pattern for a surfboard design used at the 2013 Van's Triple Crown Surf event in Hawaii.
It takes two to make a thing go right. Every superhero has an ambitious sidekick, and a villain to match. Each good slasher finds a group of hopeless teens to hunt. A romantic comedy exploits the blind insecurities of young love. These movie poster parodies aimed to highlight the perfect snack matchings of Pepsi products at Regal Cinemas.
Various marks and logos gathered throughout the years, ranging from corporate identities to a childhood friend's passion project.