Been working remotely full-time at Fried Design Co. since 2021, a motley crew of creatives that started with a few midwestern hellraisers, and has grown into a small but mighty design agency based out of Springfield, MO. We're almost occult, but fully obsessed with making things pretty, weird, and full of passion. Here's a dose of a few things I've created internally for the beast that is FDC.

For my first design assignment at Fried Design Co., we tackled the not so small task of rebranding an entire brewery, and oddly for me a very beloved local one. We knew we couldn't just crank it up to 11 and call it a day; we had to take this brewery logo design and re-brand on a journey worthy of a rock opera. So, we put on our buckethead hats and immersed ourselves in the world of Neshaminy Creek Brewing Company. We jammed with their team, explored their punk rock roots, and discovered the hidden gems that make their beer as refreshing as a Pop-Punk-Power chord on a hot summer day back in '02.

With these newfound insights, we set out to craft a visual symphony that would make even the most die-hard fans raise their lighters in approval. We fine-tuned their beer packaging design, giving it a more polished and mature vibe, without sacrificing an ounce of its rebellious spirit. We cranked it up on their craft beer marketing by adding bold, eye-catching beer label designs that proudly showcased their Bucks County heritage. We riffed on the Pennsylvania keystone shape, using it as the foundation for versatile brewery identity design lockups that would amplify the brand's presence on merchandise, sales materials, and more.

An open creative landscape for the “World’s First T-Shirt Bakery” led to a variety of confectionary themed illustrations, logos and typographic explorations. Throw your hands up in the air if you like quirky puns, this isn’t your average clothing brand.

Lore worthy sandwiches! This new restaurant brand design concept with Fried Design Co. for a shop that sells big-ass “sammies” has started as my humble little unicorn baby, and grown into something that is guaranteed to feed your hunger and imagination. Mythical ‘Wich embraces elements of folklore and cryptids right along with cold cuts and thick breads. What more is there to love?

Nothing but love here. Word is the only real way to dust off jet lag and baggage claim woes is with a cold pint. Had a real good time developing out this little brand kit with Fried Design Co. for Mama's Home Terminal Tavern, a satellite taproom bar from Mother's Brewing Company in the Springfield Branson Airport. This is the captain speaking, go see ya mama, or call her. She misses you.

You feel digital psychedelic waves washing over ya with these mind benders? Kinda sorta? Good. Another perfect project fit for the Fried Design Co. gang. Here’s a few illustrations and type work for legendary Missouri tattoo/piercing/ head shop Kaleidoscope, obviously inspired by peace, love and things you roll. It’s a weird world out there, take a dip.

Curious colas for krakens, crustaceans, kids, and hell even Poseidon himself can have a swig. Another mega fun branding project with Fried Design Co. for Shipwreck Soda Co. I got to stretch my wings, er… tentacles, and fully imagine what it’d be like be marooned on an island and come across a crate of this sweet syrup. Ariel declined to comment.

Few companies go as hard as Brand Jelly. With a big past in everything from skateboarding to motocross to blasting transportation graphics all over school busses (for real), the folks over there have a shared history in just getting loud. When they noticed an opportunity to get into the sticker game, they did it like they do everything - to the max. With a massive graphics kit, brand tone, guidelines, packaging, and even website design, we tried to meet 'em where they were at. Adhere to your dreams, baby. Full send.

Dang. Over par yet again. Let's hit the fairview for a second to fully enjoy these various club head pattern designs for Cayce Golf. Got to illustrate some of the sport's legends from the most relaxing game on Earth as zombies, paid homage to vintage anti-weed posters from the 1930’s-50’s, and flew to your favorite beach holiday destination for a taste of the tropics. There is no reason your nine iron should ever be cold again. (I don’t golf so these are my best references thanks for bearing with me).

Buckle up, booze-lovers. Behold the sinfully delicious creation, Horse Shoe Mule Cocktails, from Backpocket Brewing. Along with Fried Design Co., I had a helluva time concocting this bad boy, giving it a touch of the swagger it needed to be a home run. From the handsome look and feel to the seductive voice and tone, these cans mean business. There's also the beautiful satisfaction of finally getting to do black can tops, which I mean, c'mon...

Batter me up darling, the scent of poultry infused love is in the air. Envisioned and completely branded a fried chicken shop (my eternal vice) for Fried Design Co. Tired of your main dish? Try a side chick.

Sure the sky can be a dancefloor for some pretty cool spectacles, constellations, ufos, etc. But don't sleep on fireworks. Flyin' Lion came to us at Fried Design Co. with some big dreams of big explosions in the sky. They knew providing a premier, curated, and expertly sourced firework display would be a big winner in their industry, so we created a visual ID to match. We created a comprehensive system for Flyin' Lion that included multiple type lockups, badges and illustrations. Light 'em up and let 'em rip.

When you're wild by nature, you're as tough as nature. These apparel designs for the wild boys and girls over at Scout Northwest Trading Co. with Fried Design Co. are perfect for when you want to play questionably safe games with Sassy, or are trying to recover snacks from a raccoon that was born and raised in a dumpster fire.

Been there, watched that. The golden age of entertainment and media is upon us, leaving no iconic brand safe from a little humor and parody at the hands of Johnny Cupcakes. Can you catch all of the references from over the years?

Coach called me out of the penalty box to create several mascot based designs for lifestyle and icy gridiron brand Violent Gentlemen. Their attention to gritty design detail is almost as strong as their work ethic, and their love for a gloves-free brawl.

Just because you thrive in the refrigeration parts industry, doesn't mean you have to come across stale. That's precisely the opinion Keep Supply has, which is why they've commissioned such a grand variety of playful designs over the years. Armed with a walrus as a mascot, and ice in their veins, the freezer... er sky is the limit. Cold is king!

The sun never stood a chance. These designs for Bex Eyewear hopefully encourage you to be kind to your eyes, in style. You only get one pair of eyes, but you can spoil them with many pairs of sunglasses. Game on.

Gatekeepers step aside. To fully immerse yourself with this dual-style blackletter display font it doesn’t matter if you saw “This is Spinal Tap”, hand-stitched patches onto your sleeveless jean jacket, or “borrowed” your older brother’s Motorhead mixtape for a summer, but it surely wouldn’t have hurt. It’s like Ozzfest without the hearing loss, tattoos of your ex without the regret, or leather pants without the smell. Raise your horns, bang your head, and please download responsibly for instant metal street cred. Comes in 2 Styles, Headliner and Encore, as well as lower case and uppercase and punctuation.

Click here to purchase!

Regardless of cultural, political, or social identity, everyone shares a similar concept of what home is, and what makes it special to them. Something warm and comfortable, where no judgement exists, and love can prosper. Home seamlessly can transform into a restaurant, nursery, office, gym, or a movie theatre. It’s where sleep is lost or gained, imaginations run free, hobbies are explored and created, and time is spent with loved ones. These tiny worlds we create for ourselves exist in a parallel universe with others, and building a sustainable home is something that binds us all.

In cities like Allentown, it is where a diverse base of people from various backgrounds live closely to one another, sometimes unknowingly weaving the personality of the community. The combination of everyone’s traditions and experiences are what makes it unique.